Record label Mercury Music has joined forces with Blippar to add AR content to the cover of Justin Biebers latest album, Believe.
Scanning the cover – or anywhere else that the image appears, including on posters or adverts – using the Blippar app accesses a video of Bieber, and a variety of other content. Users can listen to track samples, and click through to buy the album from iTunes, take their photo with Bieber – which will be updated weekly with a new picture – and share any of the content via social media channels.
You can see the Blipp in action by scanning the image above on your smartphone, using Blippar, or by watching the video below.
