Location tech company Blis has announced the completion of a funding round that has brought in $25m (£17.4m) in new investment from firms including Endeit Capital, Beringea US and Unilever Ventures.

The company plans to use the investment to fund its continued expansion into new markets, including the US, and scaling up its international sales and marketing activities, as well as enhancing its core data engineering capabilities and developing new product features.

Since launching in London, Blis has grown rapidly to become a large player in the location tech market, with business in over 50 markets throughout EMEA and APAC, and eight offices established globally.

“We firmly believe that location technology is the future of digital advertising and were delighted to have received significant funding to support our expansion,” said Greg Isbister, founder and CEO of Blis. “The investment recognises the unique value of location and Blis market-leading data platform.”

The funding round, which also saw the company gain new credit facilities with Silicon Valley Bank, will see new Martijn Hamann of Endeit Capital, Mark Donnelly of Beringea US and Ian Lane of Unilever Ventures joining the board of directors.

“Blis has created a leadership position in the global market through its pioneering use of location technology,” said Hamann. “At Endeit Capital, were always looking to support genuine innovation and so were excited to be working with Blis at the