BlisMedia Targets Male Pub-goers with Drink Drive Campaign

BlisMedia has worked with the Department for Transport to launch the ‘THINK’ mobile drink driving campaign, which only targets males aged 18 to 29 who are in the pub between 6pm and 11pm at night.

 Blis Infinity+ RTB platform combines real-time location, demographic and venue data to enable advertisers to serve ads to the right people at these particular times. Men who using the internet in the pub will be served the interactive scratchcard-style ad, with the potential consequences of drink driving under each hidden panel.