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Bloomberg launches Bloomberg UK editorial brand focused on digital-first business and financial news

David Murphy

Bloomberg Media has launched Bloomberg UK, a new cross-platform editorial brand dedicated to digital-first business and financial news for modern British audiences, and led by a London newsroom of more than 500 journalists and analysts.

Subscribers to Bloomberg UK will have access to all of Bloomberg’s digital output. Key features of Bloomberg UK include a new Bloomberg UK digital homepage featuring the best of Bloomberg’s data-driven journalism. The new site highlights issues shaping the British economy, including: City of London; Future of British Business; Politics & Policy; Culture, Green; Equality; and Wealth.

A new weekly Bloomberg Quicktake video series – ‘The Bloomberg Breakfast’ – profiles British CEOs, entrepreneurs and policymakers from the company’s London headquarters. The first episode features an interview with entrepreneur and Soho House founder and CEO Nick Jones.

Broadcaster Emma Barnett’s weekly interview series ‘Emma Barnett Meets …’ launched on Quicktake in January and continues to air throughout 2022. More original programming will be announced later this year from leading British broadcasters and presenters. Short form ‘QuickDocs’, all produced by the London Quicktake team, will be integrated more into Bloomberg’s coverage. 

Next week Bloomberg UK will launch a podcast on the City of London. Bloomberg Radio London features 24/7 market-moving news and analysis. The station’s flagship European breakfast show ‘Bloomberg Daybreak Europe’ airs each business day from London starting at 6 AM GMT; a live daily political show at 12 PM GMT ‘Bloomberg Westminster’ is also available as a podcast. ‘The Cable,’ a markets wrap-up program, provides insights and in-depth analysis of the most pressing business and financial issues of the day. A daily evening newsletter, The Readout, will launch in June with analysis of the day’s biggest stories.  

“From the moment I came here seven years ago, I have been aware of Bloomberg’s huge potential for British consumers who are interested in serious, impartial journalism,” said Bloomberg Editor-in-Chief John Micklethwait on the launch of Bloomberg UK. “Our goal is to become the main destination for business and financial news in Britain. As you would expect, we will have plenty of coverage of the financial world – but we are also widening our lens beyond the City to chart the future of British business in all its forms, telling the story of the new industries and startups that are reshaping post-Brexit Britain as well as the big beasts of the FTSE100.”