Summits Yellow

Bloomberg launches new display ad solution

Tyrone Stewart

Bloomberg Ad.aptBloomberg Media Group has launched a new ad solution for display advertising which leverages the media giant’s data, content, and design capabilities to offer native formats.

The solution, called Ad.apt, is fully scalable across all of Bloomberg’s properties, delivering user experiences featuring video, data, and content that can be switched on with a single set of brand assets.

Elements of Ad.apt include Ad.apt data, which integrates relevant data intelligence with a brand’s story; Ad.apt story, which aligns with select Bloomberg topics or showcases custom brand narratives in order to engage audiences; Ad.apt play, highlighting brand videos across screens; and Ad.apt brand, which is promised to deliver ‘maximum brand impact with minimum brand resources’.

In order to create an experience, advertisers just need to submit a headline, subhead, logo, brand images, video, and a call to action. These assets are then built in-house by Ad.apt.

The Ad.apt takes the Bloomberg Media Group’s ad portfolio up to 21 products since it was formed back in 2011 with the aim of bringing together Bloomberg’s TV, print, radio, mobile, and digital media properties.