UK music startup Bloom.fm has hit 1m registered users in the UK a year after going live and has announced the beta launch of a web player set for April.
One the startups present at MWC after winning a UKTI place, Bloom.fm was built to unlock spending from the majority of people who just wont pay the standard £10 per month for streaming services. The company says that two-thirds of its users have never paid for a music streaming service before, often turning to YouTube and even illegal download sites.
Bloom.fm offers a free radio and music discovery service to get people interested. Its subscriptions then start from just £1 a month, giving them 20 tracks to borrow and listen to offline, alongside £5 and £10 tiers for more music access. Blooms mobile-first service also has a rather neat user interface too, which is set to be updated for its desktop version.
The registered user figure has increased from 500,000 back in November, representing rapid 250 per cent growth in just four months.