Airship

Bloomingdale’s celebrates 150 year anniversary with virtual store

Will Taylor

Bloomingdale’s has announced a new futuristic store created by Emperia to celebrate its 150 year anniversary.

The virtual store will feature exclusive collections from brands including Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, Baccarat and more, creating a new innovative online shopping experience for its customers.

Bloomingdale’s will introduce the virtual store during New York Fashion Week as part of one of their biggest anniversary campaigns that will feature celebrations across the United States with exclusive merchandise, multiple national events and the most acclaimed designers.

The virtual store features a video of the evolution of the brand from Bloomingdale’s establishment to the present, showing the difference from the past to the future; in addition to games, special surprises and a Bloomingdale’s unique collection designed for anniversary celebrations.