Blue Array Launches Interstitial Penalty Check Tool

Google will begin punishing mobile sites that use intrusive interstitials from January

SEO consultancy Blue Array has developed an Interstitial Penalty Check tool to accommodate Google’s new ‘mobile-friendly’ search algorithm penalty that will come into effect from January 2017.

In August 2016, Google announced that it was going to start penalising webpages on mobile sites that show intrusive interstitials. This means that pages with intrusive interstitials, for example a popup that covers the main content when a user scrolls through a page, will rank considerably lower. SEOs and webmasters have until January 2017 to ensure their websites are more accessible to users.

With no official penalty check tool introduced by Google, Blue Array has developed its own tool to find intrusive interstitials on a webpage. It uses a cloud-based system that runs a crawler to retrieve every page of a given website and processes a suite of tests to detect different types of interstitials. As soon as the system completes the scan, it sends a report to the user’s email and if a risk is found, the report provides suggestions on how to fix the intrusive interstitials.

“When Google announced the latest penalty they also announced there would be no official testing tool,” said Blue Array founder, Simon Schnieders. “We thought this was an odd decision, so we decided to develop our own tool that could check individual pages and crawl entire websites to see if they may be penalised. This tool will enable SEOs and webmasters to know for certain if the mobile interstitials on their website are intrusive enough to trigger a penalty.”

The tool will officially launch at the end of the month.