Gambling company Blue Square, part of the Rank Group, has teamed up with a number of mobile solutions providers to offer a range of fully integrated gaming products. The company is launching a betting-enabled WAP site, as well as three new mobile casino games, this month. These include BlackJack, Roulette and the slot game Golden Goals which is exclusive to Blue Square.
The new look WAP site has been produced by mkodo in conjunction with the design and marketing team at Blue Square, while the games have been provided by Probability. Customers will now be able to place bets on the move quickly and easily, says Blue Square.
The new site will be more accessible, and offer new levels of personalisation not seen before. Customers will be able to access these services from a wide range of phones, says Blue Square, while receiving the highest level of support. The company says that mobile continues to be hugely important to its operations, and is expected to show double digit growth in 2008.
Mobile gaming continues to be an important market for Blue Square and we are confident that these new integrated offerings will see growth continue says Blue Square Mobile Product Manager, Simon Woolf.
Charles Cohen Managing Director of Probability, adds:
Blue Square has made a bold strategic move to provide its customers with a comprehensive mobile service, tightly integrated into their online account and management systems, including Orbis. This enables us to plug in our real-time mobile CRM platform, which will enable Blue Square to offer highly targeted and time-sensitive promotions to all their mobile customers from a single interface. We are excited to be able to partner with a forward looking and ambitious company such as Rank.”
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