Blue Square Updates Mobile Sportsbook Site

Blue Square, Rank Group’s sportsbook arm, has launched a new version of its mobile Sportsbook site. The new site has been implemented by Rank’s mobile partner, mkodo.

The site is optimised for in-play betting. On accessing the site, the user has immediate access to the latest scores and odds on football matches that are in-play at that moment. On the home page, customers are also given information on the next horse races to be run, with instant links to the associated odds. The design of the site has also been refreshed, bringing it in line with the Blue Square Sportsbook apps. 

The new site is available for touch devices across all the main device operating systems, including all of the devices in the current Top 10 Mobile Sportsbook Devices as detailed on mkodo’s monthly chart. These include the iPhone, iPad, Blackberry 8520, HTC Desire, Blackberry 9700, Blackberry 9800 and Samsung Galaxy S.

“The new site ensures that users with the latest and most popular phones for Sportsbook access can use the functionality offered to them by those phones to enhance their mobile betting experience,” says Rank Interactive’s Simon Woolf. “We are also keen to focus on football and the in-play markets at this point in the season.”

You can access the site at