Bluetooth marketing company Bluepod Media reports that it has delivered the largest Bluetooth advertising campaign in UK history on behalf of the mobile phone manufacturer LG.
Supporting the launch of the new Viewty cameraphone, the campaign was rolled out in Vue and Cineworld cinemas on 5 November, and saw movie trailers offered for download to consumers mobile phones in support of an integrated campaign that also included posters, screens and stands. The campaign was set the aim of achieving 370,000 downloads, which were exceeded by 62,000 to deliver a total of 432,000 within three weeks a 10 days ahead of expectations. Bluepod says the campaign represents the largest amount of money ever spent on a Bluetooth advertising campaign in the UK.
This campaign shows conclusively that Bluetooth advertising is a powerful means of reaching consumers in a way that they are genuinely interested in, says Bluepod Media CEO, Stefan Hohmann. Clickthrough rates of over 30% simply dont happen in other advertising media, and the fact that our targets were hit with a week left to run on the campaign demonstrates that this technology is a revolutionary development in mobile advertising.
Greg Grimmer, Managing Director of Zed Media and UK Board Member of the Mobile Marketing Association, is positive about Bluepod Medias recent successes. He says:
As an industry, we are spending more money with Bluepod Media than any of the more established mobile operators currently in the UK. Unlike some of the more established companies, Bluepod Media are offering a mobile application that the industry wants to buy.
Bluepod Media has installed Bluetooth advertising functionality in an extensive and network of venues across the UK, including cinemas, shopping centres, live music venues and premiership football clubs. This proximity-based network operates independently of traditional poster sites and allows advertising content to be pushed to Bluetooth-enabled mobile phones across a wide area in each venue. Campaigns are carried out on a pay-per-download basis, with advertisers only paying for each time their content is accessed. All metrics are fully traceable, with unique downloads monitored by the Audit Bureau of Circulations Electronic.