US mobile marketing agency Blumo is offering a free mobile marketing campaign to advertisers in the 2009 Super Bowl, which takes place on 1 February. All advertisers airing a national commercial during the game are eligible and will receive free campaign development and execution services, paying only for messaging costs.
In our current economic climate, marketing accountability is of utmost importance and there is no better way to quantify marketing activities in real-time than by a mobile interaction, says Sean Bartlett, Vice President of Sales and Marketing at Blumo. Adding a mobile marketing element to Super Bowl ads is a tremendous opportunity to connect with consumers from all demographics and to take a broadcast message and make it truly engaging.
The Blumo team will select one recipient of the free mobile marketing campaign based on eligible inquiries and will lead the advertiser and their agency through the development and execution of the campaign. The advertiser will be able to choose from a range of mobile marketing services, including auto response, digital collateral, mobile coupons, ringtones, wallpapers, trivia, voting, text-to-win, store locators, or any custom mobile deliverable.
Advertisers and agencies can submit their inquiry to superbowl@blumo.com
Submissions must be received by this Wednesday, 7 January, and all eligible entries will receive a response with 24 hours.