Ad-funded mobile network Blyk has announced plans for a launch in the Netherlands. Blyk will use Vodafone Netherlands as its host operator when it launches in the country in the second half of 2008. Blyk says that launches in other European markets are under discussion.
Blyk CEO and Co-founder, Pekka Ala-Pietil says the company is launching in the Netherlands as the country is among the three highest advertising spend per capita in Europe. He adds that the country is a key target market for brands with international campaigns.
From an advertising perspective, the Netherlands is also an incredibly creative and dynamic market, says Ala-Pietil. The deal with Vodafone ensures that we can offer the highest quality service in the Netherlands for both our members and our advertisers.
Anthony Hellegers, Director of Strategy, Wholesale, Legal & Regulatory at Vodafone Netherlands adds:
Last year we announced that we want to build a sustainable position in the Dutch MVNO market by offering a true partnership model and the best network quality. We are delighted that this has been recognized and that Blyk has chosen Vodafone Netherlands for their expansion into the Netherlands.
In a separate move, Blyk has unveiled two new investors, Goldman Sachs and Industrial and Financial Investments Company (IFIC). They join a roster that includes Sofinnova Partners and a number of private investors.