Blyk, has unveiled Vodafone as its exclusive partner in the Netherlands. The partnership will bring the Blyk brand and media model to the Netherlands and it is aligned to both companies strategies for growth and leadership in mobile advertising.
Blyk co-founder and CEO, Pekka Ala-Pietil, says the partnership with Vodafone is part of a global strategy to bring scale and speed to its operations, while continuing to provide an innovative and valuable proposition for both consumers and advertisers.
Together with Vodafone, we intend to build a game changing engagement media in the Dutch market, says Ala-Pietil. Our relationship will include a co-development of the consumer proposition for the Netherlands and audience management. Blyk will have responsibility for the advertising sales and technology. 
