Ad-funded mobile network Blyk has launched a dedicated media website, which is designed to serve as a comprehensive online information domain for advertisers and agencies. Blyk says the site will be constantly updated with insights and case studies.
The site explains how the Blyk proposition works, and offers an insight into the networks 16-24 year old member base. It also explains how to start and maintain a Blyk campaign, and included case studies with campaign results from brands including Penguin, COI, LOreal, Boots and Brylcreem. Advertisers and agencies can also send a brief to Blyk from the site, with the promise from Blyk of a response by the following working day.
Separately, Blyk is also running a series of Blyk Breakfasts for advertisers and agencies. These roll out on 17 June and offer attendees a more detailed understanding of the campaigns Blyk can deliver (not to mention the bacon and eggs).
This site tells advertisers and agencies everything they need to know about Blyk as an effective youth media channel, says Blyk CEO Shaun Gregory. Within the different sections of the site, readers can find out for themselves how to use Blyk as a standalone channel or complementary media within the rest of their communications mix.