Blyk Selects Business Intelligence Partner

Information Builders, which specialises in production business intelligence (BI) and enterprise integration solutions, has revealed that Blyk, the pan-European free mobile operator for young people funded by advertising, has deployed its WebFOCUS and iWay Software solutions. Blyk is partnering with Infobuild Oy, a Finnish company and member of Information Builders EMEA Partner Programme.
Designed to help its clients to overcome the information management barriers of business intelligence and integration, the EMEA Partner Programme enables resellers and integrators to create integrations and/or build products that utilise Information Builderssoftware offerings, as well as gain access to education, technical, marketing and sales resources.
Business intelligence and integration solutions are two of the biggest CIO priorities today, says Dave Watson, Vice President of Information Builders EMEA Partner Programme. Our solutions are some of the most adaptable, scaleable, and robust available, as is already demonstrated by the tremendous interest and adoption of them through our international partner programme.
Blyk has worked with InfoBuild Oy, the master distributor in Finland, to deploy WebFOCUS and iWay Software technologies to access its data warehouses and report to all levels of the business more effectively. Blyk plans to launch its first service in the UK during 2007, with other markets to follow.
We will use WebFOCUS for all our reporting needs and utilise iWay to integrate our customer and marketing data warehouses with our online advertising engine, says Blyk CTO Kari Penttil. By doing this we will be able to provide a real-time service to both our customers through updated and more relevant media content, and to staff so they can proactively deliver these services based on real-time feedback.