The Future of Mobile

Boohoo Group partners with What3words for accurate deliveries

David Murphy

Online fashion group, Boohoo Group has partnered with location technology platform, What3words, to enable slick and efficient deliveries for customers across its portfolio of brands. What3words has launched on Boohoo, BoohooMan, Nasty Gal, Burton, Dorothy Perkins, Wallis, Warehouse, Coast, Misspap, Karen Millen and Oasis checkout pages.

What3words has divided the world into a grid of 3-metre squares, and given each square a unique combination of three words: a What3words address. ///bands.villa.swung, for example, identifies a 3-metre square at the top of Primrose Hill that offers one of the best panoramic views of London.

It means that every front door, side door, shopping centre entrance, delivery point, and spot on an unmarked road has a simple and accurate address. This allows users, including the Boohoo group couriers and customers, to find, share and navigate to precise locations, anywhere in the world. The technology is available in over 50 languages.

Boohoo Group Customers are now given the option to add a What3words address in addition to their regular street address in their account profiles and at checkout. The information is then passed to delivery partners, allowing for fast and hassle-free delivery to the precise location.