Teeofftimes.co.uk, the UK’s largest tee-time booking service, has launched the UK’s first mobile tee reservation service. Via the company’s mobile website at: http://m.teeofftimes.co.uk, golfers can search, select and buy tee times in just a few clicks from their mobile phone. They can also take advantage of the same deals currently available on the main Teeofftimes website, enjoying savings of up to 85 per cent. The site is currently available only to iPhone and Android phone users, but the company says is already planning to develop versions of the site for other mobile operating systems later in the year.

The site offers golfers 24 hour-a-day access and promises faster page uploads, minimal data usage, and quick, user-friendly search and navigation capabilities. Golfers can view information on, and book tee times at, the 600+ UK golf clubs and resorts currently partnered with Teeofftimes.co.uk.

Using the phone’s GPS system, users can quickly find available tee times at courses in their immediate vicinity or within a 100-mile radius of their location. Alternatively, they can use the site to search by postcode, region or county for the best tee-time deals. Golfers can also check tee-time availability at their preferred club by typing the name directly into the search field.

Steve Hemsworth, managing director of Golfbreaks.com, which owns and runs Teeofftimes.co.uk, says: “The pace of change in the tee-time booking market has been dramatic with Teeofftimes.co.uk playing a central role in its rise. Booking tee times online is now a recognised way of purchasing green fees, in the same way people buy concert tickets, hotel rooms and flights online.

“Our mobile tee-time booking site provides the perfect match for today’s golfer on the move, especially as we have found that 46 per cent of bookings are made outside usual office hours, and 53 per cent are currently made within 48 hours of play. The extra ‘any time, anywhere tee-time booking’ functionality of the mobile site provides greater choice and flexibility for golfers to book and play exactly where and when they want.”