Boomerang Powers Pawnbroker CRM

SMS specialists Boomerang has won business from one of the UKs leading pawnbroking, payday loans, and cheque cashing companies. 

The pawnbroker H&T will use Boomerangs technology to power a customer service system. 

Using Boomerangs technology, H&T has automated certain interactions with its customers – processes that involve pawnbroking, gold purchasing and loan communications. Boomerangs patented two-way threaded messaging service provides can be used as an alternative to sending letters or making calls, says the company. 

Martin Perminas, CEO of Boomerang says: “We are delighted to be working with H&T as a core component of their customer interaction strategy. H&T are already seeing beneficial results in the initial stages of this relationship and these improvements will significantly increase as further processes are automated. We are increasingly seeing our customers use our patented technology to improve customer communications, develop loyalty, drive new revenue streams through intelligent interactive marketing whilst at the same time driving out bad costs from their businesses.”