Boomerang Sees Great Returns from SMS Solution

SMS technology firm Boomerang has announced the latest fruits of its channel partnership with QuadraNet Systems, which provides restaurant reservation and electronic point of sale (EPOS) solutions.

QuadraNet Reservations, powered by Boomerang’s technology, can now be configured to send automatic SMS reminders a day before a customer’s visit. Upon receipt of the customer’s response, the system automatically updates the booking status within the restaurant’s reservation system. Boomerang says that through the integration of its technology, QuadraNet Systems’ can save restaurants thousands of pounds each year, while improving their customers’ experience.

QuadraNet Systems delivers reservation and EPOS solutions to some of the world’s most successful restaurateurs, restaurant groups and hotels. The solutions have been developed with input from hundreds of leading restaurateurs of all styles and size of operation. Customers include The Ritz, Mal Maison Hotels, Oxo Tower, Fifteen London and IRC, Living Ventures, and Galvin’s Restaurants.

Mike Edworthy, service and sales director at QuadraNet Systems says: “No shows cost restaurants a huge amount in lost revenue every year. For that reason, an extensive amount of time and resource is invested in confirming bookings prior to a diner’s visit. At present, restaurateurs face the necessary and time-consuming task of calling diners one by one to confirm bookings, often only to be confronted by their voicemails. Boomerang’s two-way intelligent SMS technology solves this problem by automating this daily procedure.”

Edworthy adds that by removing resource-hungry admin and freeing up phones, computers and staff, QuadraNet RESv5 users achieve overall savings of over £1,000 per month, based on the average hourly wage, cost of calls, and hours spent on the task. “By removing this time-consuming process, restaurants and hotels can use this resource to focus on value-add activities such as marketing, promotions, customer service and client-facing communication,” he says, noting that clients already using the service have seen an average 82 per cent response rate.