BOOST partners with Re-engage to lift spirits through holiday volunteering

BOOST has announced a new partnership with the charity Re-engage, as fresh new explores the UK’s “state of happiness” and highlights the positive impact of helping others and volunteering.

The BOOST and Re-engage partnership focuses on engaging young people in the charity’s ‘Christmas Call Companion’ service, encouraging them to commit to weekly calls with isolated older adults throughout the festive season.

Research reveals that 22% of Brits report being happier last year than this year, with one in three noting they smile less now. The need for a mood lift is evident, especially among BOOST’s primarily Gen Z audience, who reported feeling down more days per month than the national average (12.1 vs. 9 days).

BOOST and Re-engage’s study shows that volunteering offers significant benefits, including a sense of purpose (57%), happiness (48%), community involvement (38%), exposure to diverse cultures (36%), confidence-building (36%), pride (35%), and a boost in self-esteem (32%).

Despite stereotypes about Gen Z’s work ethic, 60% of this age group are already volunteering—the highest rate among age demographics—with many more expressing interest in trying it.

Anjna Mistry, Brand Leader at BOOST, said, “It’s clear from the research that Brits are searching for small ways to get a boost of positivity, and nothing gives you a boost like helping others and supporting great charities like Re-engage, especially at Christmas.”

“BOOST takes pride in supporting communities, and through this partnership, we’re showing how simple and rewarding volunteering can be—for both the person receiving support and the volunteer.”

“Although there are negative stereotypes about Gen Z’s work ethic, our research shows that nearly 60% of 18-29-year-olds, BOOST’s core demographic, are already volunteering, with many more keen to start.”

“With this campaign, we hope to inspire new volunteers for Re-engage’s Christmas Call Companion service and show more young people the mental health benefits of volunteering.”