Boost Secures £650,000 for Sports Advertising Initiative

[img_assist|nid=26741|title=Boost CEO, Oystein Skiri|desc=|link=popup|align=left|width=92|height=122]Innovation Norway, the Norwegian Government’s main instrument for innovation and development of Norwegian enterprises and industry, is investing £650,000 in an R&D project initiated by mobile marketing firm Boost to develop a sports mobile advertising initiative.

The funding will secure development of technology and services around an advertising platform dedicated to mobile, and specialised around sports audiences and publishers. Boost has been working on securing major partners in its core markets for the initiative, and expects to announce full details in the coming months.

The project is the second Industrial Research and Development project where Innovation Norway has provided financial support to Boost Communications.