Boots named official beauty partner of Love Island All Stars

Boots has announced it is returning to ITV 2’s Love Island as the official beauty partner of its first-ever All Star series.

As part of the alliance, the health and beauty retailer will stock the villa with over 2,000 beauty lines across 15 categories, from fragrance to makeup, skincare and grooming and suncare to haircare.

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Some of the brands being stocked include Ouai, Wella Professional, Redken and Drybar, alongside, No7, Sol de Janeiro, Soap & Glory, Gilette, Phillips, Liz Earle, Dyson and Rimmel.

The retailer will be also supporting the exclusive beauty partnership with the continuation of its marketing campaign “Find the Ones”, which will help customers discover the products seen on the show.

Boots Chief Marketing Officer, Peter Markey said: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show.”

“Boots continues to add new and on-trend brands to its beauty line up and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands such as Sol de Janeiro, No7 and Dyson.”

ITV Director of Creative & Digital Partnerships Bhavit Chandrani added: “We’re so excited to be continuing our long-running Love Island partnership with Boots for the very first All Stars series.”

The partnership follows on from the ITV show’s partnership with Ebay to provide contestants with pre-loved clothing.