B&Q was recently shortlisted with Yodel Mobile in Masterclassing’s Effective Digital Marketing Awards for its campaign: 'B&Q Unlocks The Power of Mobile App Success' – the winner will be announced on 9 July – and Harry will be sharing learnings from the campaign during his presentation.
Harry has over 20 years’ experience working in retail, and has led teams of copywriters, designers and campaign specialists to deliver strong sales and profits. Today, he leads B&Q’s native app strategy, owning the organic optimisation plan alongside B&Q’s ASO agency Yodel Mobile, defining and delivering the integrated app marketing plan, and driving the product development with our Group Digital team.
Harry’s presentation summary will explain how a collaborative approach, supported by an expert organic ASO strategy, has delivered incredible growth for B&Q’s native app.
Delegates will also hear from mobile and app marketing experts working with top brands to execute their mobile strategies, and take part in interactive round table sessions where they can seek advice and guidance around their current challenges.
Brand marketers can find out more about the event and register to join confirmed delegates from Marks & Spencer, M&G Investments, LEGO and JoJo Maman Bebe here.