The 2012 Brand Perfect Tour arrives in San Francisco on 8 May 2012. The event is aimed at brands, retailers, media owners, agencies and developers. It will explore how a brand should view the mobile channel in their marketing mix; what are the challenges and rewards; what are the success stories that show the way forward; how do you plan and implement a mobile strategy that’s on-brand to reach the mass market; and what are the technologies involved.

Delegates then split into cross-disciplinary teams covering the business, design and development elements of creating a mobile experience based on a real brand brief. The event is free for brands, retailers and media owners to attend, and if youre an agency or developer and you bring a brand buddy with you, then you both attend for free. There are also a limited number of free press/blogger passes available; otherwise, the ticket price is $395.

You can register for the event here.