The Mobile Marketing Association (MMA) has revealed that it has confirmed 12 of the worlds biggest brands to speak at its annual European event, the Mobile Marketing Forum (MMF) Europe. Brand speakers include Auto Trader, BBC Worldwide, BMW, Coca-Cola, Deutsche Post, Lufthansa, Nestl, Nike, Procter & Gamble, Pepsi, RTL and Sony Ericsson, and the event will focus on the brand experience including what brands want, need and expect from mobile, and what they can and have achieved. The programme will feature a variety of high-profile guests and expert commentators, providing a platform for industry leaders to discuss trends, share best practices and debate the future of the industry.
Mobile is the only medium that we can use to reach, target, measure and reward our customers on a real time basis, says Pepsi Marketing Director, Ugur Oglu when asked about his reasons for attending the MMF, the first event at which Pepsi will discuss its mobile strategy. We truly believe that mobile is a must in the marketing mix and represents a great revolution in engaging with customers.
MMF Europe will be held on 9 – 10 September at the NH Berlin Mitte Hotel in Berlin. Over the two day period, attendees will be able to hear from and interact with mobile marketing practitioners through keynote speeches, presentations, case studies, panels and networking opportunities. hearing what brands want from mobile, what agencies need to ensure they can pitch mobile to their clients, and what is and is not working elsewhere in Europe and globally.
Highlights from the agenda include:
- Reaching out to sports fans through mobile media Zafer Parlar, General Manager, Nike Trkiye.
- What is the Coca-Cola global approach to mobile marketing? – Hinde Pagani, Senior Mobile Marketing Manager, Global Interactive Marketing, The Coca-Cola Company.
- How is Nestl using Mobile? – Vanderlei Roque dos Santos, eBusiness Leader, Nestl.
- Challenges in Digital Marketing – BMWs use of mobile as a part of its marketing strategy – Marc Mielau: Head of Digital Media, BMW.
- How Pepsis Tone&Win Campaign became a case study for the region – Ugur Oglu, Marketing Director, Pepsi.
- Insights from the Exposure Europe Research – Bruce Hoang, Group Head of Media Research, Orange Advertising Network.
For anyone unable to attend the event in person, the MMA has introduced an interactive Live Stream Webcast powered by bnetTV that allows virtual attendees to watch the event and text in real-time questions to speakers and moderators. Interested applicants can register here.
MMF Europe is produced by the Mobile Marketing Association (MMA) in partnership with Informa Telecoms and Media. Event sponsors include Jinny Software, i-New Communications, Openwave, Comverse, GetJar, 2ergo, bnetTV, Smaato, and Velti. Theres more information, including registration details, here. 
