Mobile solutions company MobVision has revealed that Buongiorno, Gameloft, and G8wave, are the
latest companies using Admoda, its mobile Internet advertising
solution, which gives brands wishing to advertise on mobile the
opportunity to run highly-targeted campaigns.
With research company GfK predicting that 3.8 million mobile phones
will be sold in December, with the best-selling handsets being
content-orientated, MobVision says that content providers and brands
are looking to Admoda to drive these new potential customers to their
products and services.
The company also believes that brands are beginning to see the benefits
of running graphical animated banner ads on the mobile Internet. It
points out that the visual impact of a banner captures the users
attention, and provides more branding opportunities, than a text link.
MobVisions Admoda solution incorporates ad serving and ad management
technology built on over 10 years experience in both mobile and
advertising. The ability to also serve banner ads, combined with a live
global publisher network exceeding 400 million WAP impressions per
month, presents advertisers with an unrivalled opportunity to reach
their target market on mobile, says MobVision.
Mobile Content Will be King This Christmas, says GfK. Read.
