BrandZ Report Launches as an iPhone App

Research company Millward Brown Optimor has released its The BrandZ Top 100 Most Valuable Global Brands 2009 report, which is published annually, as a free iPhone app. The company says this is the first time that a major research study has been available in this format. Within hours of its release, the app went to number nine in the free business applications rankings. 
The iPhone app, created by iconmobile, contains the standard listings for the Top 100 brands across 17 categories. By shaking the iPhone, the user is presented with a brand cluster for a particular category, which they can then drill down into for further detail.
The BrandZ Top 100 study is an essential benchmark for business leaders about the value of their brands, says Millward Brown Optimor Global CEO, Joanna Seddon. Im delighted that by partnering with iconmobile, we are able to put our research into peoples pockets in this new and innovative format.
Plans are now in place to develop the application for other mobile platforms, including BlackBerry. The iPhone app can be found by searching BrandZ Top 100 on the iPhone/iPod Touch, or by visiting Apples App Store.