In streaming the show live on Facebook, Breast Cancer Care will be able to make use of the social network’s native ‘donate’ button to encourage viewers to contribute to the charity while watching the stream.
Breast Cancer Care hopes that by using Facebook Live it can increase the reach of its event and engage more potential donors through the use of video, which social media users continue to watch more and more of.
The Breast Cancer Care Show London 2018, in association with Dorothy Perkins, livestream will begin at 9:15pm BST tomorrow (4 October) from the Park Plaza Westminster Bridge Hotel. The fashion show will feature 31 models, who have all has a breast cancer diagnosis, and feature celebrity guests like Victoria Derbyshire, Alexandra Burke, and The Overtones.
For those who wish to be at the event in person, tickets are still on sale to attend The Show.