Mobile marketing solutions provider Briabe Mobile has launched America-Next, what its calling a culturally diverse mobile ad network.

The network is designed to deliver mobile advertising which specifically targets the multicultural 13-34 audience in the US. Its inventory is made up of mobile sites and apps which are specifically tailored to African Americans, Asian Americans and Hispanics, and includes both English and bilingual content.

America-Next also provides advertisers with real-time targeting capabilities across display, rich media and video, as well as targeting by criteria including ethnicity, demographic, language, and geography.

“Today’s changing demographics means advertisers must pay close attention to multicultural millennials. They’re not only diverse, tech-savvy and highly engaged on their mobile devices, but creators of cool and deciders of trends,” said Briabe CEO and co-founder James Briggs. “Companies that ignore this sweet spot will miss an opportunity with a group that represents the future of their brands. Mobile is the most effective way to reach them as penetration, consumption and usage rates among multicultural groups are much higher than general market population.”