Bright AI Rolls Out Launchball on the iPhone

Mobile content and applications developer Bright AI has completed the development and usability testing of Launchball, the Science Museums award-winning online Flash game for the iPhone and iPod touch, which launches today, priced at 0.59.
Launchball challenges users to correctly manipulate their environment to successfully guide a ball into the goal. Launched in 2007, the game has since been played over 2 million times, creating a huge following and winning numerous awards along the way. 
Launchball mobile features 41 levels of physics-based gameplay, and enables users to create and share their own levels. Bright AI has faithfully replicated the original in a version which fully exploits the unique attributes of the iPhone.
The company worked closely with games usability expert Dr Graham McAllister from Sussex University, to test every facet of the game before release. The game went through four rounds of usability testing, where between five and 10 members of the public were asked to perform various tasks within the game. Their reactions were filmed and the findings used to instruct the next phase of development.
While this level of usability testing is unusual in an iPhone application, Bright AI says it understood the importance of delivering a product which not only meets the expectations of fans, but also reflects the Science Museums brand values.
The game works brilliantly, with touchscreen controls and the level editor function (which) means it is great to share levels with friends, says Ben Jackson, Brand Licensing Executive at the Science Museum. For the Science Museum, sales of the app will generate royalties which go straight back to the Museum, and the game will also help to inspire a fascination with physicsBright AI have done a fantastic job developing a game that we can be proud of.