Mobile content and applications company Bright AI has been selected by FL Interactive (FLi) to develop a range of branded and bespoke football-themed games, content and applications for 80 clubs across England and Wales including Bolton Wanderers and Premier League newcomers Burnley, who have surprised many this season with their bright, inventive football, which saw them beat champions Man United in their first home game of the season.
The content and applications will be hosted on Bright AIs Boximo platform, which seamlessly integrates with any website to create a virtual plug and play store front, enabling clubs or brand owners to sell official or third party mobile content and applications direct to fans. Boximo provides clients with an easy to use web-based interface through which clubs can manage their content, control pricing and view sales statistics and reports.
In addition to wallpapers and ringtones, Bright AI has developed a range of branded games, including Football Manager, Keepy Uppy and Penalty Shootout. The games and content will be available for all Java-based phones by the end of October, and Blackberry and Android phones in the coming months.
The FLi contract takes the number of football clubs using the Boximo platform to 100, bolstering Bright AIs existing portfolio of football clients, which includes Tottenham Hotspur and Everton.
Boximo can distribute content to customers on any UK network, and Bright AI plans to launch an international version in the New Year. This will enable clubs to service a global audience, allowing fans in any country to purchase and play with mobile content from their favourite clubs.
Football fans love to demonstrate their club allegiances, and branded mobile content provides a great way for supporters to personalise their phones and show their support, says Bright AI Managing Director, David Lane. The deal with FLi clearly demonstrates the appetite for branded mobile content and by using the Boximo platform, clubs of any size can easily sell content direct to fans from their existing websites.