Brightcove Unveils Flash-based Smartphone Video Platform

Online video platform provider Brightcove has unveiled the Brightcove Mobile Experience for Adobe Flash Player 10.1, enabling organizations to easily deliver an optimized video viewing experience across Smartphone platforms running Flash Player 10.1 when it is available, including Google Android, Symbian S60, Palm webOS, Windows Mobile and BlackBerry. Brightcove says the solution makes it possible to deploy video that adapts on demand to the playback environment to deliver a superior experience across desktops and mobile devices
Customers already taking advantage of the Brightcove Mobile Experience for Adobe Flash Player 10.1 include AOL, Atlantic Records, National Geographic, The New York Times and Sun Media.
Flash Player 10.1 introduces a powerful suite of capabilities that improve the quality and consistency of video on mobile devices, says Jeff Whatcott, Brightcoves Senior Vice President of Marketing. We are excited to extend our online video platform with the Brightcove Mobile Experience, which makes it easy for our customers to publish high quality video across leading Smartphones.
The Brightcove Mobile Experience for Flash Player 10.1 includes new Brightcove player templates that offer user interface controls that are specifically designed for video viewing on compact screens found on leading Smartphone platforms. The solution also includes device detection code and best practices for dynamically switching between desktop-optimized and mobile-optimized player templates.
Using hardware-based H.264 video decoding and CPU optimization, Flash Player 10.1 improves mobile video playback performance while reducing system resource utilization and preserving battery life, says Brightcove. 
The Brightcove Mobile Experience solution leverages Brightcoves cloud transcoding capabilities to deliver mobile-ready H.264 encoded video from any standard format source file.
The Brightcove Mobile Experience for Adobe Flash Player 10.1 solution is a seamless extension to the Brightcove online video platform and is available today in an invitation-only beta release. The solution will be generally available later this year and provided free of charge to Brightcoves global customer base of more than 1,000 media publishers and marketers.
The rise of mobile video has introduced even more ways for music fans to interact with their favorite artists, says Eric Snowden, Senior Director of Product Development at Atlantic Records. The new capabilities in the Brightcove platform enable us to easily roll out and monetize high quality, interactive mobile video for all of our web properties.
Theres more information about the Brightcove Mobile Experience solution for Adobe Flash Player 10.1 here. And more about the Adobe Flash Platform here.