British Airways brings statues to life in new ad
- Monday, April 28th, 2025
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British Airways has launched a new campaign that turns classical statues into modern travellers.
Created by Uncommon Creative Studio, ‘Statues’ highlights travel perks.
Part of the ‘A British Original’ brand platform, the campaign features seven statues with modern touches.
Each statue, hand-sketched for the campaign, represents a European destination served by British Airways. 
Scott Dungate, chief creative officer, said: “To show British Airways’ travel essentials, we chose to carve them in stone, to reflect its commitment to providing the best service on short-haul flights across Europe.
“The statues took inspiration from classic European sculptures, but reimagined to show the essential benefit, like the gargoyle hunched over, texting on the free Wi-Fi. My personal favourite.”
