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British Heart Foundation Builds Awareness with Unique Twitter Campaign

Tim Maytom

bhf mainThe British Heart Foundation has worked with Twitter to create a unique social media campaign aimed at raising awareness of cardiac treatments, to coincide with the organisation's 'Restart a Heart Day'.

The campaign is part of an initiative to train more young people in how to properly carry out CPR, which can make a vital difference in rates of survival during cardiac arrest.

A special tweet from the British Heart Foundation tells users to imagine that their heart has stopped, and invites them to press the heart-shaped 'like' icon on the tweet to see what happens next.

Based on current figures that show that less than one in 10 people survive cardiac arrest, over 90 per cent of participants then receive a bespoke response telling them they have unfortunately died, with a message explaining why.

"This pioneering campaign with Twitter will help us to highlight just how shocking cardiac arrest survival rates are in the UK today," said Simon Gillespie, chief executive of the British Heart Foundation, in an interview with Campaign.

We thankfully survived, but most people who suffer cardiac arrest aren't as fortunate

We thankfully survived, but most people who suffer cardiac arrest aren't as fortunate

"We wanted to honestly reflect survival rates when communicating with people who engage with the campaign in order to highlight the vast number of lives that are needlessly lost. By telling nine in every 10 people that they would not have survived, we hope people will be inspired to help us create a nation of lifesavers and learn vital CPR skills that could one day save a life."

The tweet, which was posted at 7am this morning, has already garnered over 9,000 likes and 1,000 retweets. The social campaign forms just part of the British Heart Foundation's 'Restart a Heart Day', which is aiming to educate 100,000 new people on the proper way to perform CPR.

The charity is offering secondary schools free training kits, and is collaborating with the Resuscitation Council (UK), St John Ambulance, the British Red Cross and a variety of ambulance, fire and rescue services across the country to teach CPR in schools and community groups across the nation.