British Sport Channel Heads for Mobile

A new sports TV channel is to launch across a variety of platforms. The channel, called GBsport TV, will launch in September, and will be viewable on mobile phones, computers, and internet-enabled television. It will also be viewable and shareable via Facebook and other community networks.

The channel is the brainchild of a group of companies from the digital, entertainment and sports worlds – Input Media, Kameleon, Telegraph Media Group (TMG) and Convers Sports Initiatives (CSI). 

The channel says its core sports will be athletics, badminton, basketball, boxing, cycling, gymnastics, handball, hockey, rowing, sailing, swimming, taekwondo, tennis and winter sports. The coverage will be a combination of live domestic and international events – featuring strong British competition – including National, European and World championships – says the company.

“Were excited by the vision this experienced consortium has for GBsport TV and recognise synergies to involve our growing portfolio of sports investments,” said Vladimir Antonov, co-founder of GBsport TV investor CSI. “We believe GBsport TV is a now idea and will benefit hugely from the growing trend for consumers to watch their favourite sports online.”

The channel is browser-based, althought native apps for devices are “on the roadmap”, according to Dan Fletcher, general manager at GBsport TV. Content will be free, and funded to start with by four brand partners. The company says its partners will have exclusive rights and a rich advertising experience thanks to the platforms capabilities. 

David Wood, executive chairman of international sports TV production company Input Media, says: “There are many sports played by the British public at all levels which do not receive the free to air exposure their fans and players crave. GBsport TV will fill this gap by utilising technology innovations that reduce production and broadcast costs, but deliver a great viewing experience for fans.”