People in the UK spend £303.16m every month on TV streaming services like Netflix, Amazon Prime, Now TV, and Hayu.

According to a survey of 2,0000 UK adults, conducted by Mortar London on behalf of price comparison site Finder.com, more than 17m Brits – or 41.1 per cent of the population – are subscribed to at least one streaming service. On average, people are paying an estimated £17.17 each month on streaming services.

“TV streaming is becoming the norm for many households across the UK. But with seemingly cheap monthly costs, it can be easy to spend more than you realise if you sign up to several providers,” said Jon Ostler, CEO of Finder.com.

The research also found that millennials are the ‘most addicted’ generation with 11.8 per cent subscribing to over three streaming services, costing them more than £20 a month on average. Furthermore, men were found to spend more than women.

59.7 per cent of Brits choose Netflix, followed by 47.5 per cent subscribing to Amazon Prime. 69.4 per cent of millennials are believed to have Netflix subscription.