Broadsystem Handed Famine Fundraising Task

World Vision (UK), the international relief and development agency, has appointed Broadsystem, the multi-channel customer communications agency, to manage text response handling for its forthcoming annual 24 Hour Famine youth fundraising campaign.
Promotional material will prompt prospective fundraisers to text Famine to 81222 over the course of the campaign, which kicks off on 1 October and culminates with the 24 Hour Famine itself on 14-16 March 2008, in order to receive a fundraising pack.
Broadsystem will collect and validate consumer data through a series of fully automated text interactions to enable accurate and cost-effective fundraising pack despatch. Broadsystem says it was awarded the work without a competitive pitch due to its proven pedigree in the field of intelligent text interaction management, as well as its creative and cost-effective commercial model.
Young people are very familiar with using SMS, which makes this the perfect channel to engage them in World Visions 24 Hour Famine campaign, says World Vision Youth Marketing Manager, Matt Wenham. We are confident that SMS will drive registration rates, participation in the famine and ultimately fundraising, to new levels.
Broadsystem CEO Caroline Worboys adds:
We are delighted to be working with World Vision for their 24 Hour Famine initiative. The use of SMS activity will make it easy for the audience to get involved in the campaign and provide a cost efficient means for World Vision to establish dialogue with its key audience for this campaign.

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