Outsourced marketing communications company Broadsystem has partnered with mobile response specialist TXT4 to give the company what it claims is the most advanced mobile response-handling capability in the industry, enabling it to offer a wider range of integrated multi-channel communications services to its clients. The partnership will enable Broadsystem clients to add a text call-to-action to advertising, and also enable client companies customers to request postal information, nearest store details or a callback from a customer service agent, by sending an SMS. The technology is automated, and so is available round-the-clock.
Consumer details, gathered through any channel can be stored in one central marketing database, giving Broadsystem and its clients a single view of the data and helping facilitate ongoing communication across whichever channels are most suitable and appropriate. So a consumer responding to a direct mail piece by post could submit their mobile phone number and opt-in to receive future notifications by SMS, for example. A simple one-word SMS reply to one of these messages would then allow postal information to be sent to the consumers address, since this would already be held on file.
We're proud to be working with Broadsystem and excited to be delivering TXT4's automated response handling technology directly to an Outsourced Direct Marketing Services Agency for the first time says TXT4 Chairman Tim Carrigan.
For Broadsystem, CEO Caroline Worboys (pictured) adds:
We are already able to offer clients a wide range of direct marketing communication channels, driven by our intelligent use of data. This relationship with TXT4 now adds another valuable capability to our clients as part of their total communication strategy with their customers and prospects alike.