Brooks Brothers Goes Mobile

America’s oldest clothing retailer, Brooks Brothers, established in 1818, has launched a mobile-optimized website, powered by Digby’s Mobile Software Commerce Platform. The retailer says its new presence in the mobile world leverages the capabilities of today’s smartphones, while simultaneously extending the traditions and values the company has held for nearly two centuries. Brooks Brothers customers can now quickly and easily search, review and buy products from the retailer directly from their mobile device.

Key features of the mobile site experience include rich product photographs with multiple colour images;  complete product descriptions; shop by category for men, women, boys and girls; store locator; email signup; order tracking; site search; ratings and reviews;  promotional offers; share to Facebook; and email a friend.

“Brooks Brothers has been a fashion and retail innovator since our founding in 1818,” says Brian Dean, vice president, Direct at Brooks Brothers. “We realize and understand the emerging importance of mobile and being able to access leading products anytime, anywhere, and we want our loyal customers to be able to take full advantage of that through an engaging mobile experience.”