BT Sport Turns to Weve for Calendar-push Campaign
- Thursday, August 28th, 2014
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BT Sport has launched an iPhone messaging campaign with Weve to keep footie fans informed about upcoming games on the channel. Developed in conjunction with Maxus and Weve, the campaign enables football fans to download all the fixtures which BT has the rights to broadcast to their iPhone’s calendar.
The campaign uses Weve’s audience base of confirmed football fans with iPhones. The message directs the consumer to click on a link to find out more. This takes them through to a branded BT page which triggers the iCal app so they can add the live games shown on BT Sport to their schedules. 
