Buckley Joins Eagle Eye Solutions as CMO

Russell Buckley, former VP of Global Alliances at Google-owned Admob, has today joined mobile voucher and redemption technology provider Eagle Eye Solutions as chief marketing officer. In his new role, Buckley will focus on working with retailers, brands and agencies to educate and evangelise the use of mobile vouchers through all marketing channels, from traditional media, such as TV and print, through to mobile advertising.

Buckley joined AdMob in 2006 as its first employee, with the remit to launch the company in the EMEA region. He had been working in mobile marketing since 2000 and was already a high profile figure and blogger at MobHappy. He subsequently was appointed to a worldwide spokesperson role for AdMob as VP of Global Alliances, before the company was acquired by Google for $750m in May 2010.

“It’s a very exciting time to be joining the Eagle Eye team,” says Buckley. “Digital redemption of mobile coupons to stimulate store visits has long been a requirement for sectors such as retail and FMCG to start seriously spending in the mobile channel. After careful research, I’m confident that Eagle Eye has the best solution on the market, and, more importantly, one which actually works today. Everyone in the ecosystem, from the ad networks to the group buying companies, is a potential partner for this technology, and I’m looking forward to being part of another huge success in the mobile marketing space.” 
Eagle Eye says that digital redemption via the mobile has been a missing piece of the jigsaw puzzle for the last decade in mobile marketing, adding that it delivers that vision today for retailers, without the requirement for a massive upgrade of the retail/EPoS systems that other mobile voucher solutions like barcodes and NFC, inevitably require.

“Russell joining both validates the sector and the Eagle Eye model, pointing to rapid expansion in coming months,” says Eagle Eye CEO, Steve Rothwell. “Russell has an enviable track record of spotting the next big thing before it happens, and Eagle Eye will be the next mega-trend in mobile marketing. We’re delighted that such a high profile figure in the mobile marketing industry is joining Eagle Eye at a time when we’re planning a rapid expansion of our retail partnerships. Both retailers and brands are expressing keen interest and our results to date point to a very powerful marketing tool for mobile.”