Creative-first social agency Buddy Media Group has been appointed to lead Cheval Collection’s international social media strategy, including paid media, influencer partnerships, and content creation. This appointment follows a highly competitive pitch involving four other agencies.

The partnership aims to elevate Cheval Collection’s brand presence by utilizing luxury lifestyle ambassadors and strategic partnerships. Buddy Media will manage the hotel chain’s social platforms, including Instagram, Facebook, and TikTok, as well as oversee paid social media campaigns.

Robert Speirs, Director of Marketing at Cheval Collection, expressed his enthusiasm for the collaboration, stating, “We are excited to partner with Buddy Media to achieve our core objective. Through the curation and scope of compelling narrative, we’re confident the team will help drive intrigue, desire, and love for our brand, ultimately luring our most desired guests in to experience the luxury of Cheval.”

Sam Budd, CEO and Founder of Buddy Media, emphasized the significance of this collaboration: “For Cheval Collection, already known for its premium social content across iconic destinations, this partnership marks a significant step forward in leveraging the full potential of ambassador and social activations across the UK and UAE.” He added, “Our social team, including Carolyn Vasheghani, with her impressive background at Sandals Resorts, and Kirin Sall, who has led successful campaigns for Seven Dials and King’s Cross, will lead this exciting campaign. Their expertise will be instrumental in elevating Cheval Collection’s social media presence to new heights, setting a new benchmark in the industry.”