Bulla Co, an early-stage Gen Z influencer agency which has recently closed its six-figure pre-seed round, has acquired Hype Collective, a student marketing specialist.  

Bulla Co’s value proposition lies in using its proprietary technology to deliver influencer campaigns at scale, while Hype Collective, has experiential expertise. Bulla Co has made significant investments in technology in the past year, most notably its social-led influencer platform. Its tech merges social data and intelligence, offering brands transparency around Gen Z influencer campaigns.

Hype Collective was founded in 2017. Its clients include Warner Bros. Entertainment, Co-op & Deliveroo.

“We are thrilled to announce the acquisition of Hype Collective,” said Joshua Roche, CEO and Founder of Bulla Co. “This strategic move is a testament to our commitment to establishing market leadership and maximising client success and satisfaction. By combining our strengths, expertise, and resources, we aim to shape the future of influencer marketing and experiential to deliver ground-breaking strategies that push the boundaries of creativity.”