Bunndle has expanded its mobile app distribution network to iOS.
The company, which started on desktop in 2010, came to mobile earlier this year with the launch of an ad network for Android.
It exclusively serves full screen interstitial ad units, asking the user to accept or decline downloading an app, contextually targeted based on the app being used and the users likely interests. This approach, Bunndle says, has helped it achieve an average installation rate of 40 per cent. 
“Mobile advertising is exploding, but most mobile ads are not relevant and provide a poor user experience,” said Maxine Manafy, founder and CEO, Bunndle. “We used the same patent-pending optimisation technology we built for our desktop service to provide the best possible matching of app to user on our mobile ad network.”
For the iOS launch, Bunndle has signed up launch partners including LinkedIn, Blekko and Skout.
