Mobile entertainment company Buongiorno has revealed that it plans to roll out its mobile social networking service, Bing in several new territories, including Australia, New Zealand, India and Indonesia. The move comes off the back of successful trials in Austria and South Africa, where collectively, 380,000 registered users are sending more than 5 million messages per week and registering over 850,000 downloads.
Buongiorno says the application will provide the best aspects of both SMS and Instant Messenger to provide an innovative, more interactive, open Java software service that allows for real mobile2mobile chat for friends, and is entirely free of charge for everyone.
According to Buongiorno, a key benefit of the service is that it can operate irrespective of mobile operator and handset model, anywhere in the world. In addition, Bing enables users to communicate with as many friends as they like at the same time.
The application will have a core target group of 16-18 year olds, but will also target users aged up to 28, using the tagline: Your mobile room for good friends. 
It is important for Buongiorno to be aware of all developments in the industry, and the enormous popularity of social networking obviously represents a huge opportunity for us, says Fernando Gonzlez Mesones, Head of Global Marketing, Product & Supply at Buongiorno. It is our goal to become one of the most recognised global brands in mobile entertainment and instant messaging is a part of that.