Lumata combines Buongiorno's services aimed at operators, brands, and manufacturers under one single brand.
Launching today, Lumata will operate globally from 15 offices with more than 500 employees. It will be headed by former Clearwire executive and Match.com CEO Thomas Enraght-Moony.
"Mobile marketing is the place to be - it's how consumers prefer to interact with the companies that serve them," says Enraght-Moony. "Helping businesses with the challenges mobile presents is a big opportunity for an experienced team with the right financial backing."
Matt Spetzler, principal at Francisco Partners says: "Francisco Partners views the mobile marketing space as an exceptional opportunity for growth. We are committed to build on our initial investment in Lumata and to arm it with the resources needed to become a category leader. With Thomas we have a seasoned CEO with the vision, experience and determination to make Lumata a world-wide success."
Mauro Del Rio, founder and chairman of Buongiorno and board member of the Lumata Group, says: "The Buongiorno B2B team has built a solid foundation. The combination of this team and Francisco Partners investment expertise makes this focused stand-alone company an incredibly exciting and logical next step in the businesses evolution. It will undoubtedly be the recipe for growth and success."