Buongiorno Launches Mobile Ad Division
- Thursday, August 13th, 2009
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Digital Marketing and Advertising agency Buongiorno Marketing Services UK (B!MS) has launched a Mobile Advertising division, representing premium inventory for publishers across Europe. Buongiorno Mobile Advertising offers brands pan European planning and buying capability with local expertise via its international network, from a central London sales hub.
By capitalising on B!MS on-the-ground presence across eight European territories, the US, India, and South-east Asia, the mobile advertising division represents the inventory of several major publishers, including Vodafone, La Repubblica, SFR, Dennis Publishing and Mobango on both an exclusive and non-exclusive basis.
Buongiorno Mobile Advertising will deploy multi-country campaigns via a centralised database and ad server, with the media planning teams in local markets supporting the ad selling and client management activities.
The division, as an extension of the Buongiorno digital marketing business, has launched with campaigns for existing Buongiorno Group clients, including BlinkoGold, O2, Adidas, Nokia, TapTu and peoplesound.
Our mobile advertising division benefits from the international sales resources of the overall Buongiorno group, putting us in the unique position of having a local sales intelligence in each market, says B!MS UK Managing Director, Adhish Kulkarni. We differentiate ourselves by offering clients access to premium inventory in each territory they are targeting, supported by a local team that understands the market. Other companies just dont have the physical presence on the ground to offer this.
According to Buongiorno, brands typically adopt a country-by-country approach to mobile advertising expenditure, with budgets allocated for each territory. With the launch of Buongiorno Mobile Advertising UK, it says, global campaigns can now be booked from a single point. This allows the team to streamline campaign planning and offer better prices by managing a portfolio of mobile inventories across multiple markets. While online media sales houses represent international inventory, Buongiorno says this is a first for the mobile marketplace, in terms of truly international premium inventory.
Harry Dewhirst, Co-founder of mobile advertising media planning and buying agency RingRing Media says:
In a time when many of the competition are exiting the market, this industry needs a new business that streamlines the process and the associated costs for our clients to effectively reach the consumer via mobile. Buongiorno Marketing Services UK is one of the few companies that can achieve this.
Buongiorno Mobile Advertising UK has teams across its various territories. The UK Head of Advertising Sales for B!MS UK is Salem Lassoued who brings experience from online, offline and mobile ad sales. He is supported by a team of agency and telco sector experts.