Digital marketing and ad agency Buongiorno Marketing Services has rebranded to Buongiorno!Digital (B!Digital). The company says the move aims to address the convergence of mobile and Internet campaigns and reflects the extensive marketing and advertising portfolio that it offers throughout the digital space. B!Digital builds campaigns that integrate mobile, web and social media tactics, matching the consumers digital behaviour, all with measurable results. The rebrand will be backed by a 500,000 investment to promote the company across Europe.
The new B!Digital website introduces a mobile advertising performance marketplace, in beta, for B!Digitals customers. The company says the marketplace is based on premium European inventory that has been aggregated, whilst keeping the B!Digital network quality high. Each advertiser will have a clear range of campaign and budget allocation choices and will be supported by regional sales and account teams to maximise investment.
The new brand and interactive website represents the best way for us to present our offering to the market, which now needs a variety of options, says B!Digital UK Managing Director, Adhish Kulkarni. Companies in the early stages of digital marketing require end-to-end managed services, while more mature players want to build and manage their own campaigns. B!Digitals website will act as a central point of entry for prospects and clients accessing B!Digitals portfolio of market offerings.
B!Digital capitalises on the companys on-the-ground presence across eight countries (UK, France, Spain, Germany, Italy, Russia, Netherlands and the US), and existing relationship with over 120 telcos globally to offer international planning and buying capability with local expertise via its network, managed via local account managers and teams.