Buongiorno is to invest in Glamoo, a ‘Smart Buying Club’ that targets affluent European consumers with a range of customised, geo-localised offers, via mobile and the web. Glamoo offers its members big discounts on goods and services. Members “buy” the deal that interests them, and if enough people sign up for any given offer, it goes live.

According to Glamoo, the market for the purchase of goods and services will amount to around €10bn in Europe in 2012, and  a similar figure in the US, with m-commerce accounting for around 10 per cent of the total. The figure is expected to double to €20 billion by 2015, with the m-commerce share also doubling to 20 per cent.

“Glamoo presents a very interesting opportunity for Buongiorno, and has great potential, especially in the mobile sector,” says Buongiorno CEO, Andrea Casalini. “The company also appears ready to seize the opportunities of this new market, based on its implications for m-commerce. Recent studies show that over the next five years, one purchase in five will be made by the mobile phone, and that the future of collective buying will be mobile. Looking also at the forecasts of growth for smartphones and at how this type of purchasing is already gaining popularity abroad, it seems logical that an innovative company like Buongiorno is paying attention to the new trends in mobile internet use for new forms of consumption.”